Football is a major strength, with BetVictor ranking second only to bet365 for its bet builder. On top of that, Unibet’s Bet Club rewards regular users with weekly free bets. A big part of Unibet’s appeal comes from its in-play betting, which our expert team rates highly. With a good rating for horse racing too, Unibet does well across multiple sports.

  • Choosing the best betting site for the sport or sports you bet on regularly is vital.
  • LadbrokesPopular pick for football and horse racing punters.Football, racing, specials.7.
  • Take a look to see which ones are making our best cricket betting sites list.
  • Highbet offer a wide range of betting markets across a huge range of sports.
  • Bet on all of your favourite sports with Neptune Play’s sports betting site, a brand new addition to an already market-leading gambling brand.

That’s why we combine our expert analysis, user feedback, and detailed data scoring to help you make the right choice for how you want to bet and what on. We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms for each of the betting sites we list so that we can provide you with all the details. This is just one reason why you should only ever bet with UKGC licensed operators. There are risks betting with small companies as they could potentially come into cash flow problems. They are then reviewed regularly, along with feedback we receive from our community of sports bettors at OLBG. These are picked up in our initial vetting process when we decide whether a betting site is reliable enough to list.

Betway – best for Cricket & solid all round choice

A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. Top rated by OLBG users for years. A new online bookmaker from the Vickers team, committed to strong prices and customer-first experience Vickers Bet Review QuickBet presents a betting experience catering to a wide range of player preferences in a secure and accessible platform. A Brand New UK Bookmaker this year, BetTom is a Sussex-based brand with a real, family approach BetTom Review A brand-new, high-quality betting site offering from renowned provider Swifty Global Swifty Sports Review

  • Superb in-play betting bookie.
  • Q88Bets is a Progress Play product offering a wide range of Sports betting options in a safe, secure and fully licensed platform Q88Bets Review
  • 247Bet offers a wide range of sports markets coupled with a sleek and modern design for a great sports betting experience 247Bet Review
  • Bet on all of your favourite sports with Apuestarey’s sports betting site, a brand new addition to an already market-leading gambling brand.
  • The newest UK brand from the Aristocrat Interactive team, Tangobet offers dozens of sports and hundreds of markets Tangobet Review
  • You can open a new account right here on this page, or consider the various betting offers provided by each on our Free bets page.

bet365 – best for in play betting & football coverage

Football bettors are also looked after with Unibet ranking highly for best odds and third for best bet builder, offering a deep range of markets and bet combinations. This consistency is a big reason why it claims second place in our overall Top 10 betting sites list. William Hill delivers good odds across a range of sports and all the regular offers and promotions you would expect from a leading UK bookmaker.
Ladbrokes is joint-best for snooker and regularly offers some of the best odds on top NFL games. This carries over into other sports too, with Betway holding the same strong positions for best rugby and motor sports betting sites. That sports coverage is complemented by what BetVictor does exceptionally well in horse racing. The feature is backed up by an excellent range of leagues and markets, giving plenty of flexibility for placing simple bets or building more adventurous multiples.

SpreadEx – best spread betting site

Betrino keeps a slim range of sports and specialises in each. TheOnlineCasino is a surprisingly good sports betting site despite the name of the brand. Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering. The newest UK brand from the Aristocrat Interactive team, Tangobet offers dozens of sports and hundreds of markets Tangobet Review A bookmaker established for more than a quarter of a century now available for UK customers since 2019 Hollywoodbets UK Review
You can check out the UK Gambling Commission public register of licensed betting sites here. You can see in our table of new betting sites above, we list the Gambling Commission License number. There are over 100 online bookmakers licensed to operate in the UK. Other good cash out betting sites are Spreadex, Ladbrokes, BetVictor and Coral. The top UK betting site for cash out is BetMGM as it offers a quality cash out product with full and partial options available on a variety of sports.
Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from. Very new brand and licensed with the UK Gambling Commission BetDukes Review Playzee Sports offers an easy-to-use sportsbook where you can bet on major sports with competitive odds, live betting, and a welcome bonus—all in one platform.

OLBG Experts Top 10 Best Overall UK Betting Sites

Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features Lottoland Review 247Bet offers a wide range of sports markets coupled with a sleek and modern design for a great sports betting experience 247Bet Review Brand New Online, Ken Howells brings years of betting shop experience to their site with competitive odds and a wide range of markets Ken Howells Review Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven. BestOdds is a UK-licensed betting platform launched in 2025 that combines competitive odds, a clean betting interface and recurring promotions.

William Hill – excellent all round bookmaker

A reputable bookmaker will also be strong on Responsible Gambling – we only list licensed UK bookmakers on this page, licensed by the UK Gambling Commission. You will see below some of the overall top 10 betting sites head the top 10’s for different betting sites features such as live streaming, cash out, and bet builder performance. When we break the data down by key betting features, it becomes even clearer why you see those sites we have listed in our overall top 10 above.

Other UK betting sites with good bet builder products are BetVictor, Unibet, William Hill and 888Sport. If you bet on horse racing, then best odds guaranteed is important so consider having an account with CopyBet. They allow the best odds guaranteed offering on multiple bets too.
It ranks second only to bet365 for football, driven by one of the best acca insurance offers and highly rated cash out options. Ladbrokes have great coverage across a range of sports as you would expect by a leading high street brand. William Hill is a top choice of bookmaker if you bet across a wide range of sports, ranking in the top 10 for 10 different categories analysed by OLBG’s experts. Q88Bets is a Progress Play product offering a wide range of Sports betting options in a safe, secure and fully licensed platform Q88Bets Review Highbet offer a wide range of betting markets across a huge range of sports. Easybet King Hills Casino is a user-friendly sports betting platform offering diverse markets, competitive odds, and customisable bets easyBet Review